Top Five Reasons Agencies Should Avoid Spec Work…

By Ned Barnett/Barnett Marketing Communications

1) When you develop a PR plan for a client, you've got their input - but when you're doing a plan as spec work for a prospect, you're stuck with "winging it." So, if your plan
doesn't reflect the prospect's view of reality, you could blow the gig, just because you lacked the information you'd automatically have when working with them - as a client.