Blogs: Hype or Public Affairs Opportunity? 05/03/2004 By PR News By Mark Reilly I know what some of you are thinking. "Blogs are a fad for techno-geeks. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.