Speed Dating Comes to PR

First there was Speed Dating. Now comes 8-Minute PR. Inspired by
the popular dating network, in which singles jump from table to
table for a slew of "mini-dates" in one night, 8-Minute PR brings
together eight business executives and eight journalists for a
meet-and-greet. Executives have just eight minutes to do their
spiel on company news and then - BRINGG, BRINGG - a bell will ring
signifying it's time to move on to the next person. "They could
talk about issues in the industry, trends. They could talk about
baseball if they want, it's just a way to start a conversation,"
says Sharon Barclay, general manager of Blanc & Otus Public
Relations, which created 8-Minute PR.