Q&A: Learning the Fundamentals of Leadership

Jim Kouzes has been studying leadership trends for more than
three decades. Kouzes, the best-selling author of "The Leadership
Challenge (along with co-author Bruce Posner), is chairman emeritus
of The Tom Peters Company, which specializes in leadership
development at all levels. He is scheduled to speak at the
Counselors Academy annual conference in May in Orlando (May 16-18),
where he will share his insights on how to create an "authentic,
personal leadership brand." PR NEWS caught up with Kouzes to talk
about leadership fundamentals and how they affect communications
execs.