Q/A: Targeting the ‘COO’ of the Household

A recent study of Fortune 500 companies by Catalyst, the
research firm that tracks corporate women, shows that companies
with the highest representation of senior women had a 35% higher
return on equity and a 34% higher return to shareholders than
companies with the fewest women in upper management. Arthur W. Page
Society, which represents senior (corporate) PR executives, tells
PR NEWS that 34% of its 324 members are women. The Catalyst study,
along with the information from Arthur Page, inspired us to look
into some of the trends concerning women, communications and PR. We
recently caught up with Jen Levine, managing director of Just Ask a
Woman (New York), which provide market research and strategy for
companies that want to build their businesses with women. Clients
include General Motors, Intel, Johnson & Johnson and Kellogs
Company.