Helping Junior PR Execs Help Themselves With Media Relations

The Bcc field on an e-mail. A fax machine. A speed dialer. If
the competent use of these three tools were all it takes to garner
consistent media coverage about your organization or client, life
would be easy. Well, perhaps, not life for PR execs working in
media relations, since we would be completely replaceable for a few
hundred bucks. But for your organization, yes, getting ink would be
effortless.