Messaging and Media Training Equals Sound Bites that Score

Launching a new car or truck into the marketplace is a multimillion-dollar effort. Months of investment in design, product specifications, testing and factory tooling often
ride on a small window of opportunity to communicate to the public through media coverage. Advertising plays a big part in marketing. But similar to the movie business, good
reviews - important third party endorsements -- go a long way in creating "buzz" and helping a new vehicle succeed.