For Azeezaly Jaffer, VP of public affairs and communications for the United States Postal Service, the story about USPS that ran on ABC News' "20/20" was the last straw. The piece, which aired in early 2002 and centered on the USPS' finances, was a "hatchet job" by reporter John Stossel, says Jaffer, who immediately fired off a letter to the late ABC News President Roone Arledge asking why Stossel omitted USPS rebuttals to information included in the news piece. The letter did not get a response from ABC News. "I have no problem with a critical report, but I also want balance and this was unfair," Jaffer says. The episode prompted Jaffer to develop a link on the USPS Web site titled "Setting The Record Straight.
Rumors, Accusations on Internet Lead to Corporate Truth Sites
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts