Increasing Clout of "Infuentials" Online…

A recent report shows that so-called "Influentials" are becoming a force to be reckoned with online. The study, conducted by RoperASW/washingtonpost.com, took the pulse of
3,206 washingtonpost.com visitors who met Roper's definition of an Influential. Through 60 years of RoperASW research, Influentials have proven to be the 10% of the population
that shapes the attitudes and behaviors of the other 90%.