Creating Awareness of Medical Condition Helps To Boost Brand

When retail giant Office Depot came calling, Joe Guzzardo knew it was his lucky day. As communications director for the National Alliance for Autism Research (NAAR), Guzzardo
has a tough challenge: promoting awareness of autism, using the resources of a relatively small, non-profit agency. So, when Office Depot offered to help promote the cause, "it
was an incredible boost."