Shoe-String Budget, Movie Tie-in Main Actors in Product Launch

Three months ago, Lindsley Lowell found herself faced with a challenge. As president of the Place L.A. agency, she had been working with manufacturer Health Asure for more than
a year on various promotions. Now the client needed help on a bigger scale, as it moved to launch a new product: Bear Essentials Children's Gummi Bear Vitamins.