Bugaboos

In this new feature for PR NEWS - prompted by reader surveys
requesting even more media relations insight -- we ask top media
journalists to share their best and worst experiences dealing with
PR contacts. We call this feature "bugaboos" because if you know
what gets their goat, then chances are you'll have a better chance
of getting on their good side. To start, we tapped the New York
Post's Keith J. Kelly, whose aggressive Media Ink column, which
runs on Wednesdays and Fridays, is a must-read for all media
professionals: