State of the Industry: Measurement Finally Coming of Age in 2003

Measurement is one of our industry's most controversial topics,
with experts debating everything from the relevance of Ad Value
Equivalency to the impact of automated media analysis. But
measurement thought leaders do agree that this year, more than ever
before, measurement is growing by leaps and bounds, and
sophisticated techniques are catching fire not only among the
Fortune 500, but in most successful PR departments.