It's a tradition that goes back more than 50 years, and every year the PR NEWS "PR Professional of the Year" award competition poses a challenge - not for the lack of candidates but for having to choose the standouts in a PR universe full of exceptional executives. Our choice in 2002 was particularly difficult. From the post-9/11 challenges and the skepticism of the media in the wake of widespread corporate scandal, to slashed budgets and skittish management, PR has never encountered more daunting obstacles - or more promising opportunities. And, as many of our readers can attest, just handling day-to-day PR - without a major crisis to speak of - has become more rigorous. This year we honor an Agency Professional, Corporate Professional and Nonprofit Professional.
PR NEWS Names Three PR Professionals of the Year
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks