Media Metrics

It's tough to say what the most coveted media placements are, but odds are, the pubs whose editorial calendars get the most hits in media databases such as MediaMap's are probably popular pitching opportunities. Following are MediaMap's Top 10 most searched editorial calendars by publication and Top 15 most searched editorial calendars by story opportunity from 2002. The top hits are tech-heavy, says SVP Peter Granat, because in the tech industry more than any segment, editorial coverage influences purchasing decisions. For more information, see http://www.mediamap.

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