Media Metrics

It's tough to say what the most coveted media placements are, but odds are, the pubs whose editorial calendars get the most hits in media databases such as MediaMap's are probably popular pitching opportunities. Following are MediaMap's Top 10 most searched editorial calendars by publication and Top 15 most searched editorial calendars by story opportunity from 2002. The top hits are tech-heavy, says SVP Peter Granat, because in the tech industry more than any segment, editorial coverage influences purchasing decisions. For more information, see By Publication Business 2.0 InfoWorld Computerworld InformationWeek Fortune Network Computing BusinessWeek Forbes CIO Network World By Story Opportunity Fortune Tech Report - "Technology for Business Gain" Forbes - 200 "Up and Comers: America's Best Small Companies" Business 2.0 "Who's Who and What's New in Technology" Forbes - "Best of the Web: Information Management/Web B2B" Business 2.0 "The Titans of Tech" Business 2.0 - "The Ultimate How-To Guide: Learn from the Best" Forbes - "Best of the Web: Big Issue Seven: Trust" Computerworld - "Innovative Technology for the Real World awards" Business 2.0 - "Business 2.0's Third Annual What Works Now: The Best Practices, The Smartest Com" BusinessWeek - "Web Smart" Forbes - "The E-Gang: The Leading Digitial Innovators" Fast Company - "Cover Story: Who's Fast?" Fortune - "The Best of 2002" Fortune - "What's Cool Now: Companies, People, Products, Trends, Technology" USA Today - "Technology"

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