It's tough to say what the most coveted media placements are, but odds are, the pubs whose editorial calendars get the most hits in media databases such as MediaMap's are probably popular pitching opportunities. Following are MediaMap's Top 10 most searched editorial calendars by publication and Top 15 most searched editorial calendars by story opportunity from 2002. The top hits are tech-heavy, says SVP Peter Granat, because in the tech industry more than any segment, editorial coverage influences purchasing decisions. For more information, see http://www.mediamap.
You might also be interested in:
- 6 Tips to Help Build Execs' Credibility Through Bylined Articles
- 7 Tech Trends Chief Communications Officers Should Track in 2016
- How to Use Measurement to Assess What Worked in '15 and Plan for '16
- Retailers' Social Actions on Instagram Up 48% Compared to Last Year
- Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016