Long-Term Relationships Are Key To Successful Dealings with Legal


Your ability to work productively with the legal team can make or break your company's response to any crisis. But the high-stress circumstances surrounding any crisis situation can cause attorneys and PR professionals alike to lose sight of their common goal: the greater good of the organization. That's much less likely to happen if you have a long-standing relationship with both internal and external legal teams. Building that sort of trusting relationship takes time and initiative on the part of the communications department, but it has paid off richly for companies like Sears and Verizon. This month, Peter Thonis, SVP of external communications for Verizon, and Jan Drummond, senior director of external communications for Sears Roebuck, along with Richard Levick of Levick Strategic Communications, offered their advice for working successfully with attorneys in a PR NEWS Webinar, "Managing PR and Legal Concerns.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.