Slow & Steady Wins the Race in Today’s PR Hiring Market


Roberta Carlton waited seven months to fill a position in her PR department before hearing a former colleague was in the market for a new job. Carlton, the director of global PR for software firm PTC, immediately snatched him up. With a job market teeming with experienced PR professionals and qualified candidates, why was Carlton so slow to hire? "It's a reaction to what's been going on for the last several years," she says. "All the good folks were tied up, making their fortunes with start-ups, and hiring companies were left with were very limited [choices].

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