PR Titles: Irrelevant, Inaccurate – Or Both?


What you are in PR isn't always equivalent to what you do. The roles associated with various PR titles vary dramatically from company to company, with the VP of communications at one company responsible for everything from IR to global brand management, and the VP of communications at another company serving as an exalted media relations manager. We spoke with one senior PR professional who has made the rounds at several public companies with the same title: director of corporate communications. Her actual job, however, differed based on the organization. Michelle Faulkner has been director of corporate communications for a relatively small public company with around 500 employees, a medium public company with close to 1,500 employees and a larger public company with 3,000 employees.

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