PR NEWS 2002 Salary Survey


Compensation for Corporate Communications Titles Title Median Total Cash Compensation* % Eligible for Short-Term Incentives % Eligible for Long-Term Incentives Vice President, Corporate Communications $183,600 86% 63% Corporate Communications Manager $101,800 86% 48% Media Relations Manager $97,200 83% 56% Managing Editor, Creative Services $71,600 70% 28% Public Relations Manager $70,300 63% 29% Writer $50,600 54% 8% Director, Philanthropy $120,900 92% 61% Director, Special Events $104,500 78% 57% Events Planner $49,400 48% 12% Art Director $62,100 64% 15% Desktop Publisher - Senior $43,700 53% 8% Graphic Artist - Associate $42,500 44% 9% * Median total cash compensation includes base salary and annual incentive. Pay Variation by Organization Size for a Corporate Communications Manager Total Number of Employees (FTEs) Median Total Cash Compensation* < 1,000 $84,000 1,000<3,500 $97,500 3,500<10,000 $100,500 > 10,000 $114,900 Pay Variation by Industry for a Corporate Communications Manager Industry Median Total Cash Compensation* Banking/Financial Services $100,000 Health Care $103,400 Hospitality/Media/Entertainment $91,100 Insurance $109,100 Nondurable Manufacturing $101,800 Professional Services $135,000 Retail/Wholesale $78,300 Utilities $109,300 * Median total cash compensation includes base salary and annual incentive. Source: Mercer Human Resource Consulting, 2002 Corporate Marketing and Communications Compensation Survey Survey Information The 2002 Corporate Marketing and Communications Compensation Survey, conducted by Mercer Human Resource Consulting, gathered data from 229 mid-sized and large organizations nationwide on 33 jobs ranging from entry level (such as marketing coordinator and production traffic coordinator) to executive level (such as vice president of corporate communications and top marketing executive). In addition to traditional marketing and communication jobs in areas like advertising, media relations, graphic design, and market research, the survey covers jobs in corporate philanthropy and special event management.

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