In last week's issue of PR NEWS, we told you about Children's National Medical Center's reactive communications strategy in handling its crisis with BlueCross BlueShield CareFirst. Children's has asked for a rate increase which it says is in keeping with rates paid to similar-caliber providers of pediatric care. CareFirst insists the rates are unreasonably high, and this week, the insurance company's PR team weighs in with its PR response. The clincher: CareFirst, too, says it has taken a reactive approach to the situation, leaving us to wonder where all the action's coming from: