Marketing Execs Still Come Out on Top in Pay Scale


Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to compensation. According to Mercer's 2002 Corporate Marketing and Communication Compensation Survey, the median total cash compensation for a company's chief marketing executive is $207,800. Meanwhile, top corporate comms players are shorted close to $25,000 by comparison, raking in a median total cash compensation of $183,600. Nonprofit PR Salaries Senior Vice President $150K - $175K Vice President $125K - $160K Director $75K - $120K Manager $60K - $85K Assistant Manager $40K - $60K Specialist $25K - $35K Median Total Cash Compensation for PR vs. Marketing Title Median Total Cash Compensation Top Marketing Executive $207,800 VP, Corporate Communications $183,600 Advertising/Marketing Communications Manager $76,100 Public Relations Manager $70,300 Source: Mercer Human Resource Consulting

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