Marketing Execs Still Come Out on Top in Pay Scale


Despite increasing interest (fueled by corporate scandal and other crises) in the power of PR, most corporations still prioritize marketing over PR when it comes to compensation. According to Mercer's 2002 Corporate Marketing and Communication Compensation Survey, the median total cash compensation for a company's chief marketing executive is $207,800. Meanwhile, top corporate comms players are shorted close to $25,000 by comparison, raking in a median total cash compensation of $183,600. Nonprofit PR Salaries Senior Vice President $150K - $175K Vice President $125K - $160K Director $75K - $120K Manager $60K - $85K Assistant Manager $40K - $60K Specialist $25K - $35K Median Total Cash Compensation for PR vs. Marketing Title Median Total Cash Compensation Top Marketing Executive $207,800 VP, Corporate Communications $183,600 Advertising/Marketing Communications Manager $76,100 Public Relations Manager $70,300 Source: Mercer Human Resource Consulting

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.