Flexible Schedules Become Trump Card for Retaining PR Talent


Money talks. But in the PR department at Philadelphia-based software company Mindbridge, there are some things that talk even louder. "A lot of our folks, especially on the marketing side, have wanted to work from home and to have more flexible scheduling," says COO Scott Testa. Flexible scheduling, telecommuting and extended vacations all have gained popularity in recent years as companies have searched for benefits that will retain key talent despite shrinking salaries. This benefit is especially key in the PR arena, where employees often don't need -- or want -- to be tied to a particular schedule.

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