Business as Usual in Bankruptcy


United Airlines is taking a savvy approach to communications surrounding its bankruptcy filing, with prominent links from its homepage to information like "Business as Usual," and "Building a Stronger United." These links lead to information on how United and its flights will continue to operate normally despite what the airline terms "the challenges facing the company." More organizations need to take such an educative approach to bankruptcy, dispelling the public notion that bankruptcy means changes to day-to-day operations or even the end of a company. Check the Web site at http://www.ual.com.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.