An Organized Approach to PR


The jury's still out on the ideal organizational structure that will optimize communications. But in general, integrated communications functions that directly report to the most senior levels of the company are key. Companies are considering integrating communications functions that are siloed in distinct IR, PR and product marketing departments. Others have been jolted by corporate scandal and are reorganizing to allow PR entrée into senior management's "situation room." We took a look at three highly successful communications departments and their organizational structures to get a better understanding of how their reporting structures have contributed to their ability to produce outstanding PR results.

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