Fleishman-Hillard launches F-H Hispania, a new company with bilingual and bicultural staff in all major U.S. Hispanic markets. Based out of the Miami office of F-H, it will be headed by Rissig Licha, senior partner and regional director of F-H Miami/Latin America. Licha says the launch of a separate company to cater to clients' Hispanic communications needs reflects the importance of the $560 billion Latino marketplace.
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