Trend: Many PR professionals consider "corporate social responsibility" the new buzz phrase for a concept that has long been at the root of the best corporate reputations. Whatever you call it, CSR can have a very real and direct impact on the bottom line, according to Cone Inc.'s annual Holiday Trend Tracker. The report, released last week, shows: 58 percent of respondents plan to purchase products in which a percentage of the price is donated to a cause. 53 percent of Americans plan to shop for holiday gifts from companies that support social issues.
Trends & Tactics
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks