Trends & Tactics

Trend: Many PR professionals consider "corporate social responsibility" the new buzz phrase for a concept that has long been at the root of the best corporate reputations. Whatever you call it, CSR can have a very real and direct impact on the bottom line, according to Cone Inc.'s annual Holiday Trend Tracker. The report, released last week, shows: 58 percent of respondents plan to purchase products in which a percentage of the price is donated to a cause. 53 percent of Americans plan to shop for holiday gifts from companies that support social issues.

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