Part One of Two The press are coming, the press are coming! Now what? The way you manage your media contacts before and during major events such as trade shows or grand openings may influence coverage more than your executives' speeches or any flashy photo opp with J. Lo and her camera-shy derriere. Both you and the media should know up front what to expect from an event, when to expect it, and from whom.
Rethinking Your Approach to the Media at Press Events
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks