SAN FRANCISCO - Trust us - the underlying theme at PRSA's 2002 International Conference here was the need for PR to play a major role in corporate accountability. More than 3,000 attendees (including close to 2,000 PRSA members and more than 1,000 PRSSA students) gathered for four days to address "a world of change and challenge," including everything from corporate scandals to the implications of 9/11 to the increasing need to quantify the impact of PR.
PRSA 2002: Accountability Takes Center Stage
You might also be interested in:
- Case Study: Musical Education Nonprofit "Little Kids Rock" Tunes Into Public Relations to Help Amplify Its Charitable Efforts
- Pressure Increases on PR Agencies To Become More Business Savvy
- Bold Strategies Gain Audience Share In Hypercompetitive Marketplace
- The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?
- 8 Tips For a Successful Social Media Training Program
Comments Off
Connect with us