PRSA 2002: Accountability Takes Center Stage


SAN FRANCISCO - Trust us - the underlying theme at PRSA's 2002 International Conference here was the need for PR to play a major role in corporate accountability. More than 3,000 attendees (including close to 2,000 PRSA members and more than 1,000 PRSSA students) gathered for four days to address "a world of change and challenge," including everything from corporate scandals to the implications of 9/11 to the increasing need to quantify the impact of PR. Here are a few conference highlights: Corporate "Trustbuster" In what was one of the conference's major themes, Marilyn Carlson Nelson, chairman and CEO of Carlson Cos. (owner of Radisson Hotels and T.G.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.