Strikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It's about more than just wages and working conditions. It is a PR battle that requires the skills of the most savvy communicators. Labor wants to sway public opinion in its favor, of course, and a core strategy of any labor action is to generate sympathy within the community at large, while also keeping workers focused on the goals and intentions of the strike. Overall, labor will use PR as a means to put pressure on management.
In Labor Strike Situations, PR Powers Both Sides of Dispute
You might also be interested in:
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR