In Labor Strike Situations, PR Powers Both Sides of Dispute

Strikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It's about more than just wages and working conditions. It is a PR battle that requires the skills of the most savvy communicators. Labor wants to sway public opinion in its favor, of course, and a core strategy of any labor action is to generate sympathy within the community at large, while also keeping workers focused on the goals and intentions of the strike. Overall, labor will use PR as a means to put pressure on management.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.