The business scandals that have rocked corporate America have driven home the importance of internal communication for many CEOs. According to a recently-released study by Burson-Marsteller, 61 percent of 192 chief execs surveyed are spending more time getting messages across to employees, and 62 percent are taking the task of external communications more seriously as well. The message: if your CEO isn't getting it right with employees, it's time to force the issue. Employees, especially those on the front line, can be your best asset or your greatest weakness. (Peter Himler, BM, 212/614-4082)