The business scandals that have rocked corporate America have driven home the importance of internal communication for many CEOs. According to a recently-released study by Burson-Marsteller, 61 percent of 192 chief execs surveyed are spending more time getting messages across to employees, and 62 percent are taking the task of external communications more seriously as well. The message: if your CEO isn't getting it right with employees, it's time to force the issue. Employees, especially those on the front line, can be your best asset or your greatest weakness.
CEOs Want their Houses in Order
You might also be interested in:
- 6 Steps to Help Coordinate a Crisis Response in a Large Corporation
- How to Use Social and Traditional Media to Promote Your White Paper
- A Job for Communicators: Just 47% of Workers Receive Diversity Training
- Tips and Tricks to Use Facebook's New Live Video Feature to Boost Brand Engagement
- 6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success