PETA and vegan musician Moby want Americans to quit one Thanksgiving tradition cold turkey ... so to speak. They have teamed on a campaign advising Americans to contact the well-publicized Butterball Turkey Hotline to complain about the senseless slaughter of birds for the holiday festivities. Butterball is responding by downplaying the issue, telling media the campaign is actually having little effect on the types of calls the Butterball hotline is fielding. (Julie DeYoung, Butterball, 630/512-1513)