Trends & Tactics …

Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by PR NEWS, Peppercom and Davis & Gilbert, on the impact of recent corporate scandals on PR. Respondents to the survey were high-level PR professionals, with 76.8 percent from agencies with revenues less than $10 million. 67 percent of respondents claim that the PR industry is more aware of the liability inherent in disseminating information to the public. However, only 28 percent say they are being more cautious about disseminating information on behalf of their companies or clients. Tactics: "Firms really need to be examining their current form of agency/client agreement," says Michael Lasky, partner, Davis & Gilbert. "Not all indemnification clauses are created equal." Lasky says now is the time to do an internal audit and be sure you have written, signed agency/client agreements including indemnification clauses that protect you given the business environment and the particulars of the project. Editor's Note: Look for a more detailed analysis of these findings in the Nov. 25 issue of PR NEWS.

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