Trends & Tactics …


Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a study conducted over the past few months by PR NEWS, Peppercom and Davis & Gilbert, on the impact of recent corporate scandals on PR. Respondents to the survey were high-level PR professionals, with 76.8 percent from agencies with revenues less than $10 million. 67 percent of respondents claim that the PR industry is more aware of the liability inherent in disseminating information to the public.

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