Trends & Tactics …

Despite the scandals that have rocked the corporate world, most PR agencies and departments have done little to safeguard themselves. This, according to the results from a
study conducted over the past few months by PR NEWS, Peppercom and Davis & Gilbert, on the impact of recent corporate scandals on PR. Respondents to the survey were high-level
PR professionals, with 76.8 percent from agencies with revenues less than $10 million.