Strategy of the Week


You want your execs to become known as experts in the industry. You want journalists to consider your communications department or agency not just a source of pitches, but a reliable source of information they can depend upon at all times. But junior-level PR pros who lack proper training and motivation may just be damaging your credibility on both fronts. A publisher from PR NEWS parent company PBI Media recently was conducting research for the launch of a new publication. She called several agency contacts asking to speak to corporate experts on background to gain a better understanding of the industry.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.