Persistence, Creativity Key to Beating the Slump in Tech Market


Joe Blumenfeld still remembers the good ol' days. "During the bubble, a flurry of press releases and emails was sufficient to start telling your company's story," says Blumenfeld, director of worldwide PR for software maker Concord. "Today, it actually takes work." Most PR departments are feeling the pinch of the tight economy, but with the dotcom days a distant memory, technology companies are particularly hard-hit, struggling to gain attention from far fewer reporters on the beat. The journalists left standing in the technology marketplace are highly wary and have fewer editorial pages to fill.

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