Gates Foundation Invests $100M in Cause Marketing


The Gates Foundation, established by Microsoft founder Bill Gates and wife Melinda, will give more than $100 million over the next 10 years to help arrest the spread of HIV in India. Gates said at a news conference announcing the investment that "the initial commitment is simply the beginning of what we think is appropriate." Microsoft has facilities in India, and the country is an important market for the software giant. But Gates and foundation officials are reluctant to make any connection between the massive donation and the impact it could potentially have on Microsoft's business reputation in Asia.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.