Consumer Marketers Praise Power of PR

by PR News | 11/11/2002

PR continues to garner growing respect among companies tapping the consumer market. The trend, documented in father-daughter PR team Al and Laura Ries' book, The Fall of Advertising and The Rise of PR (Harper Business, 2002), shows no sign of fading. Companies that in the past relied upon advertising are abandoning expensive ad buys and jumping on the PR bandwagon.

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