Reforming Bad Boys: A 12-Step Program to Restoring Reputation


Part One of Two There are a whole lot of corporations and business figures today (WorldCom, Adelphia, Martha Stewart, Jack Welch) that have an awful lot of explaining to do. Restoring lost trust is among the toughest jobs in PR, but it is also the oldest. Ivy Lee essentially invented the profession in the early 20th Century with his miracle redo of capitalism's original villain, John D. Rockefeller. Richard Nixon and Michael Milken demonstrate that "at least in the U.

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