Part One of Two There are a whole lot of corporations and business figures today (WorldCom, Adelphia, Martha Stewart, Jack Welch) that have an awful lot of explaining to do. Restoring lost trust is among the toughest jobs in PR, but it is also the oldest. Ivy Lee essentially invented the profession in the early 20th Century with his miracle redo of capitalism's original villain, John D. Rockefeller. Richard Nixon and Michael Milken demonstrate that "at least in the U.
Reforming Bad Boys: A 12-Step Program to Restoring Reputation
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks