Focus on Partnership & Flexibility


We would be hard-pressed to find PR professionals who say they've enjoyed the effects of the economic downturn. But in many ways, today's tight budgets have made for more efficient and effective agency/client relationships. Clients are demanding more and higher-quality service. And as agencies struggle to retain - and even grow - their business, they are delivering with bottom line-oriented results. Partnering on PR As we polled our experts, we heard one word come up again and again.

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