There's not much that's exciting or sexy about kitchen appliances. Or at least that's the conventional wisdom. In March of this year, Jenn-Air, Maytag's highest-end appliance brand, set out to turn that notion on its head.
High-Fashion PR Puts the Cool in Jenn-Air Refrigerator Launch
You might also be interested in:
- To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
- Deploying Online Market Research To Spark Better Media Relations
- Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
- Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
- Melding Your Offline and Online Communications








Connect with us