No communications team alone could rebuild employee trust at companies where senior management has blatantly swindled stockholders, staffers and other stakeholders. But as confidence in corporate America remains low, placing an increased emphasis on maintaining - or repairing - your organization's credibility with its most important constituency is more important than ever. Recently-released studies show that employee concern about the state of corporate America is growing - more than 80 percent of public company employees surveyed recently by Fleishman-Hillard reported they believe executive greed is driving corporate wrongdoing. And human resources consultancy Watson Wyatt's 2002 WorkUSA study of more than 12,000 employees in a variety of industries shows only 39 percent of employees trust the senior leaders of their firms. The best corporate communicators have never needed the numbers to understand the importance of open lines of communication with the workforce.
Experts Place New Urgency on Maintaining Employee Trust
You might also be interested in:
- How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
- The Week in PR
- 3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
- Disney Parks' Videos, Photos Lead Travel Brands on Social
- How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks