Down in Front: When Should PR Professionals Have a Public Face?


When White House Press Secretary Ari Fleischer serves as the official mouthpiece for the Bush Administration, it is understood that this is a unique case in the field: a press relations officer acting as a public buffer between media and a chief executive, as a recognizable face for his "company." After all, bringing down Hussein, hunting Bin Laden, and clearing brush on the Texas ranch keeps the President fairly busy. Outside of the White House press room, however, as many large corporations suffer from the ongoing crisis of confidence, executives may be tempted to throw that PR exec in front of the curtain and have her take the offensive with the press - or just take the heat. If they haven't already, many PR pros soon may have to ask whether and in what instances it is acceptable for the communications executive or PR agency to serve as the public spokesperson for a company. Not surprisingly, most professionals we surveyed say almost never: communications executives should make a policy of staying outside the limelight, whether they're internal employees or agency staffers.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.