Down in Front: When Should PR Professionals Have a Public Face?


When White House Press Secretary Ari Fleischer serves as the official mouthpiece for the Bush Administration, it is understood that this is a unique case in the field: a press relations officer acting as a public buffer between media and a chief executive, as a recognizable face for his "company." After all, bringing down Hussein, hunting Bin Laden, and clearing brush on the Texas ranch keeps the President fairly busy.

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