When Your Cover is Blown: Managing the Spy Museum’s PR


Psst. Hear about that International Spy Museum that opened in Washington, D.C., on July 19th? Probably. With massive multi-platform media coverage across the nation and internationally, it was one of the most successful promotions of a cultural institution in recent memory (see "Counting the Hits"). The museum has been counting 3,000 visitors a day and 100,000 within its first month, on pace to handily beat initial projections of 500,000 visitors in the first year.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.