This week's strategy: Gain new respect for the Web and its viral capabilities - whether they're working for or against you. B.L. Ochman, an independent marketing consultant, journalist and author working in New York City, already had tremendous respect for the Internet. But she gained a whole new perspective on the medium after she was displaced from her home and office on Sept.
Strategy of the Week
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts