Another print pub sprouts from its online roots this fall, as well. Readerville.com launched The Readerville Journal last week with an audience of more than 20,000. The mag will include information on new releases and authors, book reviews, a digest of interesting releases and other information for people who are "passionate about books." The magazine's Web site advises PR pros to pitch titles and authors to editor@readerville.com, but warns that editors will respond only if they like your stuff, due to the volume of pitches rolling in. Editors will not consider mass market, self-published, print-on-demand, business, self-help, how-to or health titles.