How’d You Get That

Getting kids to step outside their normal concerns and think deeply about the world around them is no easy task. But pitching this concept of "free thought" among kids may be an even tougher assignment. The Blaze Company, a Venice, Calif.-based firm, was charged with garnering media coverage for The Webb Schools in Claremont, Calif., two separate college prep institutions (one for boys and one for girls), where students are encouraged to step "outside the box.

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