Budgets Increase in 2002


Budgets have been bleak for a while now, but things could be looking up for PR pros. According to the results of the 10th annual Thomas L. Harris/Impulse Research Public Relations Client Survey released last week, overall PR budgets increased an average 20 percent from $2.25 million in 2001 to $2.7 million in 2002. In-house budgets are on the rise, shooting up more than 24 percent to almost $1.2 million from $963,000. Corporate budgets for agency work are up 19 percent from around $1.3 million to $1.5 million this year. The survey includes responses from 1,540 corporate client executives. See table below. (Harris: 847/266-1020) Industries Reporting the Largest PR Budgets for 2002 Industry Average Budget Telecommunications $8.04 million Chemicals & Plastics $5.55 million Retailing $3.96 million Energy $3.86 million Sports & Entertainment $3.52 million Industries Reporting the Lowest PR Budgets for 2002 Professional Services $820,000 IT $720,000 E-Commerce $690,000 Travel & Hospitality $630,000 Education $460,000 Source: Thomas L. Harris/Impulse Research Public Relations Client Survey 2002

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