Tech Museum Takes Creativity to the ‘MAX’ on Minimum Budget

One of the San Jose Tech Museum of Innovation's missions is to boost kids' interest in careers in technology and science. So when it discovered earlier this summer that the number of kids and teens among its 650,000 visitors a year was dropping off, the problem was serious enough to take to the board of directors. The board pondered the matter and came up with a creative plan to draw a new group of young visitors: The Tech would hold a video gaming tournament, dubbed the Maxgames, that would allow finalists to duke it out in the museum's high-tech, domed IMAX theater on all the most popular gaming platforms (Xbox, GameCube and PS2). The museum promptly worked the event into its calendar - a little too promptly, in fact. The in-house PR team was swamped with other projects, and Joe Fabris, a member of the board of directors and the driving force behind the Maxgames, got the OK to outsource the project.

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