One of the San Jose Tech Museum of Innovation's missions is to boost kids' interest in careers in technology and science. So when it discovered earlier this summer that the number of kids and teens among its 650,000 visitors a year was dropping off, the problem was serious enough to take to the board of directors. The board pondered the matter and came up with a creative plan to draw a new group of young visitors: The Tech would hold a video gaming tournament, dubbed the Maxgames, that would allow finalists to duke it out in the museum's high-tech, domed IMAX theater on all the most popular gaming platforms (Xbox, GameCube and PS2). The museum promptly worked the event into its calendar - a little too promptly, in fact. The in-house PR team was swamped with other projects, and Joe Fabris, a member of the board of directors and the driving force behind the Maxgames, got the OK to outsource the project.
Tech Museum Takes Creativity to the ‘MAX’ on Minimum Budget
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- PR News Data: PR Resists Lure of Live Streaming & Messaging Apps, Remains Cool on Paid Posts