Pitching Hispanic Media Requires Culture Savvy, Basic Skills

Unless you've been living under a rock, by now you know that the 35.3 million Hispanic Americans living in the United States are a tremendously important demographic, whose characteristics include staunch brand loyalty, ever-increasing spending power and enormous projected growth in the coming years. The media targeting Latinos is growing at a constant rate as well, and while experts emphasize that the basic tenets of good media relations apply to pitching the Hispanic press, language and culture barriers mean adapting your practices in order to achieve the best results. The same skills you apply to pitching the mainstream press are mandatory with the Hispanic media, as well: building lasting, mutually-beneficial relationships; doing your homework on media outlets; creating the right lists. But when the outlet you're pitching is Telemundo, Univision or a local Spanish-language newspaper, accomplishing those goals requires a different approach.

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