Just when you thought you had mastered measurement ... KDPaine & Partners launches a new service for measuring your measurement program. The "measurement appraisal" service will analyze your organization's existing measurement program and grade it on accuracy, timeliness, appropriateness to goal, and cost effectiveness. The service starts at $2,500. For more information, see http://www.
Auditing Your Audits; Communications for CFOs
You might also be interested in:
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks