Searching for a PR tool that will simultaneously deliver credibility and visibility, relevance for customers and functionality for your sales force? The white paper, a staple of good, old-fashioned PR, offers all that and more if done properly.
White Paper Boom is Boon for Back-to-Basics Public Relations
You might also be interested in:
- Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious Business
- 'Authenticity' is a False Premise If Words Fail to Match Your Actions
- As PR Execs Brace for the New Year, All Roads Lead to the C-Suite
- Assessing the Hard Costs of Social Media
- Consumers Say Discounts Help Drive Loyalty; Marketers Collect Plenty of Data, But Not the Kind That They Need